To be a total education solutions provider by evolving to meet the dynamic demands of the 21st century and provide quality education for all Malaysian students.
Nurturing students for Tomorrow, Today.
Create value through product innovations
To continuously innovate and develop first-in-the-market solutions, providing unparalleled value in education for Malaysia's children, teachers, parents and the society at large.
To be the top education solutions provider
Focus on creating exceptional educational content that caters to diverse interests and age groups, ranging from print publications to digital solutions.
To be a high-impact strategic partner in education
Actively engage with partners for strategic, high-impact collaborations that benefit students regardless of background and socio-economic status.