Corporate Journey

Our History and Business


Incorporation of Sasbadi Sdn Bhd and commencement of operations


Publication of our first textbook – 'Bahasa Malaysia KBSM Tingkatan 1'


Publication of our first Malay translated publications – 'Make It Work!' and 'Eyewitness Science'.


Incorporation of Maya Press Sdn Bhd as an imprint for general titles for Sasbadi


Publication of our first general title, 'Spirit of the Keris', under the imprint of Maya Press


Moved into our purpose-built head office in Kota Damansara, Selangor Darul Ehsan


Launched 'Total eDictionary', our first generation electronic dictionary

Secured the rights as sole distributor and exclusive partner of LEGO Education products for Brunei and Malaysia

Organised our first Malaysia Robot Olympiad (now known as National Robotics Competition)


Organised our first book fair, 'Bazar Baca'. A total of 112 book fairs organised in that year


Incorporation of Orbit Buku Sdb Bhd

Acquired Malaysian Book Promotions Sdn Bhd


Incorporation of Sasbadi Online Sdn Bhd and launched the first online teaching product, Penjana Pentaksiran Instan

Appointed as the distributor of National Instruments for a range of applied learning products for schools in Malaysia


Co-organised the World Robot Olympiad 2012 with the Government of Malaysia in Kuala Lumpur

Incorporation of Sasbadi Holdings Berhad


Signed an MoU with Yayasan Guru Malaysia Berhad for 20,000 UPSR and SPM candidates for 2013 in Perak under i-TR1M (Interaktif Tuisyen Rakyat 1Malaysia)

Sasbadi acquired the rights for National School Curriculum based IP from Pearson Malaysia


Debuted on the Main Market of Bursa Malaysia as a Public Listed Company

Sasbadi Online was appointed as the National Science Challenge ("NSC") preliminary level online system developer and smart partner

Incorporation of MBP Publications Sdn Bhd and Sasbadi Learning Solutions Sdn Bhd

Granting of licence to PT Penerbit Erlangga to use our digital learning system

Acquired IP for teacher education segment from Penerbitan Multimedia Sdn Bhd


Acquired 70% of Sanjung Unggul Sdn Bhd and its subsidiaries

Celebrated Sasbadi's 30th Anniversary

Incorporation of MindTech Education Sdn Bhd


Obtained direct sales licence from the Ministry of Domestic Trade, Co-operatives and Consumerism for MindTech Education

Acquired United Publishing House Sdn Bhd and its subsidiaries

Acquired Distinct Motion Sdn Bhd and its subsidiary which operates the education centre, Little Botz

The BrandLaureate Great Entrepreneur Brand Icon Leadership Award 2016 was awarded to Mr Law King Hui, Group Managing Director of Sasbadi Holdings

The MLM Golden Midas Award 2016 and the Asia Yes Brand Award 2016 were awarded to MindTech Education and i-LEARN Ace (product of MindTech Education) respectively

The High Achievers Award of the Asia Pacific Golden Crown Award 2016-2017 was awarded to Sasbadi Holdings

Signed an MoA with the University of Malaya to collaborate on the research and product development of robotics in Science, Technology, Engineering and Mathematics (STEM) education


Acquired remaining 30% of Sanjung Unggul Sdn Bhd and its subsidiaries

Launched the Professional Robotics Skills Certificate together with the University of Malaya during the National Robotics Competition 2017

Signed an agreement with Animasia Studio Sdn Bhd for the global rights to produce and market Chuck Chicken printed materials

The Best Under Billion Awards 2017 for the category of Best In Online Presence by Focus Malaysia was awarded to Sasbadi Holdings

Signed an agreement with Marshall Cavendish Education Pte Ltd ("MCE") for the exclusive right to promote, market, advertise, sell and distribute certain MCE-published titles in Malaysia


Acquired Pinko Creative Sdn Bhd as a wholly-owned subsidiary of United Publishing House Sdn Bhd

Mindtech Education received the renewal of the direct sales licence from the Ministry of Domestic Trade, Co-operatives and Consumerism for a period of two years from 26 April 2018

Launched our digital learning Engagement Platform for young learners, i-LEarn Ace Junior


Signed an MoU with the Malaysian English Language Teaching Association (“MELTA”) to develop two English upskilling programmes for teachers

Signed an MoU with People’s Education Press China (“PEP”) to develop two initiatives - Special Education Teaching Materials for Malaysian special educations schools and Situational English Learning Programme for learners in China

Signed an agreement with NYC English as the preferred with Cambridge Assessment English as the preferred partner for Linguaskill in Malaysia

Our awards this year:
  • Foreign Language Teaching & Research Press (“FLTRP”) Award for Best Belt & Road Category - Sasbadi Sdn Bhd
  • Foreign Language Teaching & Research Press (“IET”) Industry Excellence Award, Gold Winner for STEM Education - Sasbadi Learning Solution Sdn Bhd


Signed an MoC with Huawei Technologies (Malaysia) Sdn Bhd to develop intelligent solutions empowering both teachers and students to digitalise and transform in the domain of Artificial INtelligence (“AI”)

Obtained the official recognition from the Ministry of Higher Education Malaysia that accepts Linguaskill as a CEFR ENglish entrance assessment for diploma and degree courses in Private Higher Education Institution (“IPTS”) in Malaysia

Partnered with HarperCollins Publishers Limited to co-develop a series of readers for young learners by embedding audio reading technology and lead its distribution in Malaysia, Singapore and Brunei

Launched Tutor2U, our e-tuition and learning resources platform to connect teachers and students across Malaysia for remote learning services


Entered into a Strategic Collaboration with Melewar Learning Resources to co-market each other’s English Solutions: Linguaskill from Sasbadi and Direct English from Melewar

Corporate Social Responsibility Initiatives:
  • Collaborated with Huawei Technologies (Malaysia) Sdn Bhd and TM ONE to provide SPM 2020 candidates free access to i-Learn Ace from December 2020 until March 2021
  • Hosted a series of 21 webinars named BONGKAR SPM which covered 13 SPM subjects for Form 4 and 5 students to attend free of charge


Our Subsidiaries